Portfolio
graphic design, marketing and video editing
by Karoline C. Holland
by Karoline C. Holland
2023- Graphic content for interest organisation
Instagram-friendly multi slide invitation to general assembly and info graphic
Software: Canva
Project: Uafhængige Scenekunstnere (interesseorganisation)
2023- Newsletter for interest organisation
Social medium: Mailchimp
Project: Uafhængige Scenekunstnere (interesseorganisation)
2022, Website
Graphic design, building and maintenance of the website NARTnART international mockumentary webseries
Webhost/platform: Wix
Project:NARTnART international (mockumentary webseries)
Examples of what the work involved:
- Integration of youtube playlists so that the website is automatically updated when the youtube playlists are updated. I created a playlist for each day of the conference to emphasize the mockumentary aspect.
- Anchor points that leads further down the same page making it possible to jump directly to a specific part of the page, fx DAY 6.
- Structuring the website with a functioning and accessible menu and different pages with each their function.
- Integrating links to our social media accounts as well as a subscription formula to our newsletter.
- Graphic design
2020, Graphic design "in character"
Program of a fake conference in a comedy mockumentary webseries including gif.
For instagram use.
For instagram use.
Software: GIMP
Project: NARTnART international (mockumentary webseries)
Aims:
This instagram post is supposed to make you sense that it was designed by the fictional characters of the mockumentary webseries. The characters are artists and pseudo-academics who document their making of an art conference called "NART WWICKIBO 2019", and the mockumentary follows this process.
It should be an attention seeking, yet confusing program. It should look as if it has actually taken place for an actual audience - which was not the case.
The colors used are within the concept color scheme of the conference.
2014, Theater poster
Graphic design and photo processing for promotional poster for physical theatre.
Software: Photoshop and InDesign
Project: Ufortalt af Teater Stilk
2020-21, Video editing
Editing more than 20 episodes of comedic mockumentary webseries.
Software: Adobe PremierePro
Project: NARTnART international (mockumentary webseries)
Aims: Creating comedy and embracing the low production value
Target audience: Our target audience was mainly other artists, creatives and academics who wants to laugh a bit at themselves and the working conditions of our industry.
The webseries is obviously of low budget and production value since it was both in reality and fiction recorded and planned by the four artists behind. Meaning no sound technician, no camera expert, just hands on. This is something we only partly try to compensate for in the editing and instead try to embrace it.
The most important aim with the editing of these episodes is to emphasize, support and supplement the comedic potential provided by the raw footage. The main comedy of the show lies in the tragic-comedic contradiction between the four artists' irrepressible ambition and sky high expectations of success - and the obvious fact that the whole project was not well thought through and the four artists chewed way more than they could swallow. Furthermore we empathize the comedic potential in the characters' contrasting personalities. The detailed work with timing during editing is something I enjoy a lot and continue to be fascinated with, as it can really make or break the comedy of a scene.
My editing work involved the following tasks:
- creating comedy by layering, cutting, combining, timing, etc.
- finding creative ways to hide unwanted flaws as most of the footage was one-takes
- finding ways to optimise the pace and shorten the episodes fx by removing unwanted pauses in the speaking, by layering, cutting, manipulating, etc.
And the more technical tasks:
- creating subtitles- fixing the sound of certain footage with especially badly recorded sound. I used the sound editing functions within premierepro.
- a tiny bit of color grading of certain footage that was recorded too dark.
- tailoring the video export to where it was posted: youtube or instagram. meaning different size of subtitles and video format.
2022, Layout, graphic design and text
Project description for fundraising for a theater production that was interrupted by the lockdown in 2020 and needed additional funding to be completed in 2022. I created the design and edited the text for the purpose in dialogue with CuntsCollective.
Software: Google presentations.
Project: Amor Kærlighed Liebe Love produced by CuntsCollective
Aims: To captive the aesthetic of the work visually while explaining the concept and vision with words.
The main qualities of the artistic concept are alienation and cuteness, auto-irony and sterile yet romanticized deconstruction of pop cultural narratives surrounding (heteronormative) romance. Therefore I made use of the imagery we already had created during the first production period - and a bold pink to signal the unapologetic feel of both the performance and the company CuntsCollective in general.
I organised the text into chapters with headlines to make overview easier, even though I am aware the amount of information could have been shortened.
2021, Video teaser for theater production mid-production.
Graphic design, composition and video editing. Premiere Pro.
2023, art work for punk inspired garage band Fissefred.
Photo manipulation and graphic design.